Case Study: La Redoute boosts product-page conversions by up to 30% with Skeepers' User Generated Video solution

How La Redoute is leveraging usergenerated videos to inspire and reassure consumers before they buy

La Redoute, a long-established French distance-selling company specializing in ready-to-wear fashion and homeware, wanted to help online shoppers better judge furniture and home products before buying. To add an authentic, human touch to product pages and reduce purchase hesitation, La Redoute partnered with Skeepers and used Skeepers' User Generated Video solution to collect and showcase customer video testimonials and unboxings.

Skeepers helped La Redoute recruit ideal customer creators, simplify video production with step-by-step guidance, automatically edit and optimize clips for e-commerce, and publish them on product pages and the brand’s YouTube channel while tracking engagement, sales and SEO impact. The program drove measurable lifts: half of the videos significantly improved conversion on desktop, with conversion increases of up to 30% on some products.

La Redoute

Marion Felez Le Jan

Head of "Find & Sop"