Case Study: Best Materials achieves 20% increase in conversion rate with Skeepers

How did customer reviews help Best Materials increase its conversion rate by 20%

Best Materials is a construction and hardware supply store that needed better visibility into customer sentiment as it shifted to more online sales and new carrier partners. Skeepers provided a reviews solution (brand and product reviews, plus seller ratings) to help Best Materials monitor customer feedback, evaluate partners and employee performance, and focus on lower-rated reviews to address issues.

Skeepers implemented review displays on product pages and integrated Seller Ratings and Reviews into Best Materials’ Google Ads, reducing purchase hesitation and improving trust. As a result, Best Materials saw a 25% increase in website traffic and a 20% increase in conversion rate while gaining actionable insights to improve operations and vendor compliance.

Best Materials

Greg Gonzales

Branch Manager