Case Study: Decathlon achieves 29% increase in email subscriptions with Skeepers' User Generated Video solution

How Decathlon works with its community to create awesome product videos

Decathlon, a leading French sports and leisure retailer, needed more authentic, mobile-friendly video content to showcase products and aimed to have 50% user-generated content by 2021. They worked with Skeepers using the User Generated Video solution to collect and broadcast customer video testimonials across e-commerce and social channels.

Skeepers engaged Decathlon’s community with simplified, guided video creation, automatic editing and optimization for e-commerce, and automated publishing to product pages, YouTube and social media. The campaign drove measurable impact: a +29% email subscription rate (nearly one in three customers contacted enrolled) and 2,500 customers enrolled to create videos in the first two months.

Decathlon

Marc Daguillon

Communication manager