Case Study: Cash For Cars achieves 346% increase in Google My Business reviews with Skeepers (Verified Reviews)

How Cash For Cars increased its number of reviews by 346% on Google My Business

Cash For Cars, a car-buying company with over 200 locations and 35+ years in the industry, partnered with Skeepers to improve the content and credibility of its Google My Business pages. Using Skeepers’ review products (Verified Reviews / Brand review and Store reviews), the goal was to boost star ratings and consumer confidence by gathering more customer reviews for each local store.

Skeepers implemented enhanced GMB pages and a review-collection workflow that included offline review capture and customized emails linking customers directly to their store’s Google My Business page; Cash For Cars’ marketing team then manages and replies to reviews weekly. The program delivered measurable results: a 346% increase in total reviews and a 20% increase in average rating, while surfacing actionable feedback on dispatch and pick-up services.

Cash For Cars

Scott Sanders

Sr Marketing Manager