Case Study: Carter-Cash achieves 27% increase in conversions with Skeepers User Generated Video solution

How Carter-Cash increased conversions by 27% on its online shop with consumer generated videos

Carter-Cash, a multi‑store automotive retailer with a large online catalog, wanted to engage its customer community to showcase products and services, humanize the shopping experience, and better meet motorists’ expectations. To do this it turned to Skeepers and its User Generated Video solution to collect and broadcast customer video testimonials.

Skeepers guided customers through creating videos, identified strong brand advocates, automatically edited and optimized clips for e-commerce, and published them on product pages and social channels while tracking engagement and sales impact. The campaign produced 133 videos and drove a 27% increase in conversion on product pages featuring videos.

Carter-Cash

Dimitry Hennart

E-Commerce Manager