Case Study: Besson Shoes achieves a 23% conversion lift with Skeepers' User-Generated Video solution

How Besson Shoes is reinventing its online shopping experience with user-generated videos

Besson Shoes, a major French footwear retailer with 140 stores, sought to modernize its e-commerce experience by humanizing the shopping journey and boosting conversions through community-driven video recommendations. To achieve this, Besson Shoes partnered with Skeepers and implemented its User Generated Video solution, including a Video Shopping Gallery to collect and showcase customer video testimonials.

Skeepers helped Besson Shoes identify ideal customer creators, simplify video creation with step-by-step assistance, automatically edit and optimize videos for e-commerce, and publish them on product pages and other marketing channels. The initiative drove measurable results: an average of 3.2 video views per session, a 23% increase in conversion rate after watching customer videos, and a 63% viewing rate for videos integrated into product carousels.

Besson Shoes

Emmanuel Larrondo

Marketing and Digital Director