Case Study: Berceau Magique achieves 40% higher conversions with Skeepers User Generated Video

How Berceau Magique increased their conversion rate by 40%

Berceau Magique, an online multi-brand shop for baby and kids products with 25,000 SKUs and about 5 million annual visitors, needed a simple, authentic way to show parents and children using its products to boost engagement and improve product page performance. They worked with Skeepers, using Skeepers' User Generated Video solution, to take their video content strategy to the next level.

Skeepers invited parent customers to create short demo videos, provided step-by-step guidance, automatically edited and optimized the clips for e-commerce, and published them on product pages and social channels while tracking engagement and ROI. The Skeepers program produced 152 videos, recruited 123 ambassadors and drove a 40% increase in conversions.

Berceau Magique

Anaïs Perreau

Marketing Manager