Case Study: Groupe SEB boosts UGC, traffic, and conversion with Skeepers

Groupe SEB boosts reviews by 46% with Skeepers

Groupe SEB, a world leader in small household appliances, faced the challenge of increasing traffic and conversion on its e-commerce sites for its many global brands. To achieve this, the company sought to leverage user-generated content (UGC) by harnessing the power of brand ambassadors and authentic customer referrals. They partnered with the vendor Skeepers to implement solutions for collecting and distributing this content.

Skeepers implemented its Verified Reviews and Consumer Videos solutions to automate the collection and distribution of authentic customer content. This strategy resulted in the production of over 300 consumer videos and a 46% increase in customer reviews within a year. The measurable impact was significant, including a 1.2-point increase in average product scores and conversion rates more than 66% higher for products with reviews. Skeepers' syndication module also efficiently distributed this content across the group's more than 40 international websites.

Groupe SEB