Case Study: Gorilla Doctors boosts engagement and fundraising with Sked Social

How social media can help save a species

Gorilla Doctors, the only organisation delivering direct, life‑saving veterinary care to mountain and eastern lowland gorillas in the wild, needed to keep donors and supporters engaged while managing limited staff time and operating across Rwanda, Uganda and DR Congo amid threats like habitat loss, poaching and disease. Amy Bond, the half‑time Associate Director of Marketing & Communications, relies on Sked Social to plan, schedule and optimize content for Instagram, Twitter and Facebook so the charity can maintain visibility and fundraising activity.

Sked Social provides scheduling, a Photo Editor to tailor images for each platform, and easy hashtag management (including pre‑populated first comments), which lets Amy batch posts and ensure they appear natural. The streamlined workflow saved time, boosted engagement on mission updates, and helped grow Gorilla Doctors’ Instagram audience by over 40% year‑over‑year—results credited to the efficiencies and publishing features provided by Sked Social.

Gorilla Doctors

Amy Bond

Director of Marketing & Communications