Case Study: Jeweller Camilla Gough achieves a cohesive Instagram feed and streamlined scheduling with Sked Social

How one successful jeweller turns her feed into a curated work of art

Melbourne sculptor and jeweller Camilla Gough needed a cohesive Instagram feed that showcased her handcrafted pieces, a smoother way to collaborate with her social media manager, and clear analytics to adapt her strategy. To address these challenges she adopted Sked Social, using its Planner, Calendar, Library and Sked Insights to design a curated feed, coordinate content and access performance data.

Sked Social let Camilla and her manager schedule roughly 75% of posts in advance, drag-and-drop content to perfect the visual layout, centralize assets and streamline approvals—replacing time‑consuming daily manual posting. Sked Social’s Sked Insights provided profile, website‑click and engagement metrics (including a reported 194% uplift in engagement from the prior period), helping them optimize posting times, grow followers and drive more traffic to Camilla’s website and studio.

Camilla Gough