Case Study: ZUJI Australia achieves profitable display advertising with Sizmek

ZUJI Australia - Customer Case Study

ZUJI Australia, part of the Travelocity group, needed a better way to turn website traffic into bookings in the highly competitive online travel market. Working with Sizmek, ZUJI aimed to reach travelers after they left its site by serving personalized, relevant offers based on each consumer’s travel intent through dynamic remarketing.

Sizmek implemented a dynamic, geo-targeted campaign using Dynamic Creative Optimization, syncing ads with ZUJI’s live travel database so the latest deals could be automatically inserted into creative and distributed across Cadreon’s network. The campaign hit or exceeded all KPIs within six months, becoming the first profitable display campaign in ZUJI’s history, with CTR up 300% and basket value up 25%, while maintaining a low CPA and improving the customer experience.

ZUJI Australia

James Gaskell

Managing Director