Case Study: Yellow Pages achieves fresh brand perception with Sizmek

Yellow Pages - Customer Case Study

Yellow Pages wanted to shed its paper-heavy image and reconnect with younger, tech-savvy audiences by showing that its directory is available on mobile devices. To do that, Yellow Pages worked with Sizmek on a cross-channel rich media campaign spanning mobile, online, and outdoor formats, centered on a playable game experience called Yellovator.

Sizmek helped deliver the game across billboards, PCs, smartphones, rich media banners, and a microsite, creating an interactive brand experience that drew strong engagement. The campaign reached 11 million users, with 35,257 people playing the game and a unique play rate of 0.22%, showing that Sizmek helped Yellow Pages generate meaningful interaction and refresh brand perception.

Yellow Pages

Chris Howatson

Group Account Director