Case Study: Groupon HK achieves 30% sales revenue growth with Sizmek Dynamic Creative

Sizmek’s Dynamic Creative was a real deal for Groupon Hong Kong

Groupon HK, one of Asia’s early online group-buying portals in Hong Kong, needed a faster way to promote its daily deals without relying on the same generic banner for a full year. The static approach was causing ad overexposure, banner blindness, and low CTR, while the team also wanted to grow its customer base without increasing production costs. Sizmek’s Dynamic Creative solution was used to address this challenge.

Sizmek helped Groupon HK set up a master banner template that could be quickly updated each day with new images, copy, and URLs for fresh Daily Deals across multiple publisher sites. This reduced production time and costs, improved budget allocation through publisher-level tracking, and delivered a measurable +30% sales revenue lift.

Groupon HK

Rick Chan

Media Producer