Case Study: Sizmek’s largest CPG client achieves $2.2 million in media waste savings with Sizmek Verification Suite

Sizmek Verification Suite saves CPG giant $2.2 million in wasted impressions

The Largest CPG client, one of Sizmek’s largest global advertisers, wanted to verify the quality of its U.S. in-stream video campaigns amid concerns about fraud, poor delivery, and brand safety. Using Sizmek Verification Suite, the company analyzed 17 campaigns across 32 publisher sites, 491 placements, and more than 1.23 billion impressions.

Sizmek identified major sources of waste, including no video start, no video player, wrong geography, below-the-fold placement, and unsafe content. By using Sizmek’s verification data to change bidding, exclude poor inventory, and work with publishers, the client cut waste and saved $2.2 million in wasted impressions, while improving the quality of future media buys.