Case Study: The Gary Group achieves 35% higher ad viewability with Sizmek Verification and Viewability

Sizmek Optimizes Promotion Strategy For The Gary Group, Making Ads Viewable 35% More Often

The Gary Group worked with Sizmek on a campaign for a six-part YouTube series from Croshal Entertainment, but the agency needed to cut through heavy entertainment marketing noise. Its challenge was to make ads more visible, place them in the right environments, and hold publishers accountable for quality while reducing wasted impressions.

Sizmek provided Verification and Viewability tools, including MRC-accredited viewability measurement and placement verification, to help The Gary Group optimize based on whether ads were actually seen and where they appeared. The result was ads that were viewable 35% more often, along with reduced waste and fewer brand-unsafe placements, giving The Gary Group stronger control over campaign performance.

The Gary Group

Brendan Gormley

VP