Case Study: VAST pipeline customer achieves scalable broadcast-to-online video delivery with Sizmek

Sizmek broadcast-to-online capabilities debottleneck a global automaker’s VAST pipeline

A large digital agency supporting a major automaker’s VAST pipeline came to Sizmek after its manual TV-to-online workflow hit capacity limits. With nearly 100 DMAs, monthly creative refreshes, and tight expiration timelines, the agency struggled to convert and traffic enough VAST campaigns using its existing studio and vendor process.

Sizmek implemented a broadcast-to-online solution that handled conversions, vendor management, certification, and trafficking end to end. As a result, the agency expanded from handling just one or two versions per region to 200+ campaigns per month, reduced video encoding turnaround to less than a business day, and improved reporting across all DMAs with unified KPI visibility.

VAST pipeline