Case Study: The Richards Group achieves a 1822% increase in interaction rates with Sizmek HTML5

Richards Group Cuts Waste And Boosts Mobile Performance With Sizmek Html5

The Richards Group, the largest independent branding agency in the U.S., wanted to improve mobile performance and move beyond Flash, which was limiting how well its ads rendered across devices. With Sizmek’s HTML5 solution, the agency needed a faster way to create, deliver, and measure engaging ads that would work properly on every screen.

Using Sizmek Ad Builder for HTML5 and the Sizmek MDX platform, The Richards Group built HTML5-first campaigns with dynamic features like sequential messaging and geo-targeted discounts. The results were strong: interaction rates rose to 14.22% from 0.77%, and default ad rates fell by 75%, leaving the agency’s default rate about one-tenth of Sizmek’s global benchmarks.

The Richards Group

Jessica Blancovich

Broadcast And Digital Traffic Manager