Case Study: A leading family fashion retailer achieves 15:1 return on ad spend with Sizmek

Online family fashion retailer achieves 15:1 return – mobile drives 33% of sales

A leading family fashion retailer wanted to boost brand awareness, attract new customers, and maximize holiday sales while targeting a 10:1 return on ad spend. The challenge was retargeting customers effectively across devices, especially cookieless mobile environments, and measuring which channels performed best. The retailer turned to Sizmek, using Sizmek Vantage and related data tools to run the campaign.

Sizmek implemented an omnichannel retargeting and prospecting strategy using Sizmek Vantage, Peer39 by Sizmek, Lotame behavioral data, and Sizmek MDX to deliver ads across desktop, smartphone, and tablet. The campaign achieved a 15:1 return on ad spend, generating $2.22 million in revenue from $144,362 in ad spend, and mobile proved highly effective, driving 33% of sales.