Case Study: BMO Harris Bank achieves 9,000 sweepstakes entries with Sizmek

Multichannel Sweepstakes Generates 9,000 Entries For Bmo Harris Bank

BMO Harris Bank wanted to raise brand awareness and consideration while encouraging people to switch banks or open a new account. To do that, the bank partnered with Sizmek on a mobile and social Scavenger Hunt Sweepstakes that used interactive, game-like content to make the campaign memorable and engaging.

Sizmek helped BMO Harris Bank launch the program across social, mobile, digital video, and influencer channels, with weekly sweepstakes, videos, and digital coins for prize entries. The campaign delivered a 0.75% CTR and more than 3,000 clicks on Facebook mobile, a 5.67% total interaction rate, 100K+ engagements, 9,000 sweepstakes entries, and 26% more entries than a similar program the year before.

Bmo Harris Bank

Woody Meachum

Group Director