Case Study: Morrisons achieves nearly doubled brand awareness with Sizmek

Morrisons Nearly Doubles Brand Awareness With Sizmek Mobile In Just Three Weeks

Morrisons, one of the U.K.’s largest supermarket chains, wanted to increase awareness of its in-season fresh fruits and vegetables while ensuring ads were only shown to shoppers near a store. Working with Sizmek’s mobile geo-targeting capabilities, Morrisons launched a highly relevant, location-based campaign to reach users within a 15-minute drive of its 500+ U.K. stores.

Sizmek implemented three waves of high-impact interstitial mobile ads, each featuring different produce items, and used a pre- and post-campaign rich media survey to measure brand lift. The result was a nearly 50% increase in brand awareness, with correct responses rising from 13% to 25% in just three weeks, demonstrating the impact of Sizmek’s geo-targeted mobile advertising.

Morrisons