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32 Case Studies
Case Study: Dove Men+Care achieves 0.84% CTR with Sizmek Dynamic Creative
A Sizmek Case Study
Mindshare helps Dove Men+Care capture 0.84% CTR and rapt attention during Six Nations
Dove Men+Care, supported by Mindshare and Essentially, needed to capture the attention of rugby fans during the RBS Six Nations and drive engagement to its site. Working with Sizmek and its dynamic creative capabilities, the brand aimed to keep online ads fresh and relevant in a fast-moving live sports environment.
Sizmek helped deliver an HTML5 in-app campaign that updated in real time with live tournament news and scorelines from Sky Sports. The result was a 0.84% CTR, twice the industry average for an HTML5 execution, and the campaign performed so well that Dove Men+Care and Mindshare extended it beyond the original end date.
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Dove Men+Care
Jack Shearring
Account manager