Case Study: Media Contacts achieves global tourism campaign reach with Sizmek Dynamic Creative

Media Contacts - Customer Case Study

Media Contacts, working with Sizmek and its Dynamic Creative product, helped TourSpain adapt a limited set of TV commercials for a large-scale international online campaign. The challenge was to turn just four 20-second spots into effective digital ads for 28 markets, with multilingual subtitles and different audience versions, while maintaining quality and flexibility across channels.

Sizmek recommended building one master ad and using Sizmek Dynamic Creative to manage variables such as video language, subtitle language, full-screen options, and playback settings. This produced 448 versions in 15 formats from a single master, enabling quick updates for 220+ publishers. The campaign delivered over 360 million impressions in two months, more than 1.6 million visits, and a 50% full-video play rate, showing strong engagement and awareness.

Media Contacts

Gonzalo Ramírez

Piñango Account Director