Case Study: Largest department store chain in Latin America achieves 48% more revenue with Sizmek

Largest department store chains - Customer Case Study

The Largest department store chains in Latin America needed to drive a big weekend sale quickly, increasing both awareness and online sales during a tight four-day conversion window. They turned to Sizmek, using Sizmek Vantage for programmatic prospecting and retargeting, to reach customers across the funnel and support the campaign alongside TV and print.

Sizmek implemented a broad-to-focused media strategy, testing creative versions, targeting major exchanges, and optimizing toward the best-performing domains and retargeting windows. The campaign delivered 17M+ impressions, 11.8K clicks, and 1.1K+ conversions, generating 48% more revenue than goal, 34% lower CPA, 50% ROAS, and 157% more conversions than planned.