Case Study: Hyundai achieves 14% more test drives with Sizmek

Hyundai - Customer Case Study

Hyundai needed to stand out in a crowded new-car market and better understand how rich media display and search worked together to drive consideration and test-drive leads. Working with agencies Initiative Media and Reprise Media, the brand used Sizmek’s Channel Connect for Search alongside rich media display ads to track the full customer journey across automotive and general websites.

Sizmek’s solution linked display and search reporting at the user level, showing how each touchpoint contributed to conversions and helping optimize budget allocation. The integrated campaign delivered 127% more conversions than search alone, 22% more traffic, and a 14% increase in test drives, with 28% of conversions coming from both channels together.

Hyundai

David Fernandez

Managing Director