Case Study: Europe’s largest golf-focused travel company achieves higher conversions and efficiency with Sizmek Dynamic Creative

Golf break campaign drives conversions and efficiency using Dynamic Creative

Europe’s largest golf-focused travel company wanted a better advertising strategy to drive more qualified traffic to its website and improve online ROI. To do this, it worked with Sizmek and used Sizmek’s Dynamic Creative product to connect paid search with personalized display retargeting.

Sizmek implemented dynamic retargeting tags across the site so visitors saw banner messages tailored to the landing pages and their stage in the trip-planning process. The campaign improved efficiency and lifted conversions, with the agency able to report combined PPC and display performance showing an overall uplift in conversions.