Case Study: Garnier Men achieves 6x higher engagement with Sizmek VPAID video ads

Garnier For Men - Customer Case Study

Garnier Men, part of L’Oréal, wanted to boost online awareness and engagement while driving e-commerce sales in Thailand. To do this, the brand worked with Sizmek to turn an existing TV commercial into its first interactive online video ad in the Thai market using Sizmek Ad Builder for Video.

Sizmek added VPAID interactive elements such as click-to-like, click-to-website, and click-to-shop calls to action. The campaign delivered 6x higher dwell rates than the benchmark, with a 24.9% dwell rate versus 3.9%, and achieved a 0.27% overall CTR, helping expand Garnier Men’s sales channels online.

Garnier Men

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Garnier For Men