Case Study: beIN SPORTS achieves 25% higher CTR with Sizmek Dynamic Creative

beIN SPORTS - Customer Case Study

beIN SPORTS, a global cable sports network, wanted to boost viewership and click-through rates for its Copa América 2015 campaign while cutting through online clutter and reaching U.S. Hispanic soccer fans on mobile and desktop. Working with Sizmek, the team needed a way to deliver timely, highly relevant creative across multiple markets and devices.

Sizmek implemented a multiscreen campaign using Sizmek Dynamic Creative, HTML5 banners, and Open Ad Management to refresh ads by geography, match time, teams, and player images, with contextual targeting across sports sites and DSPs. The campaign generated a 25% lift in CTR versus El Clásico 2015 and more than a 50% increase over the 2014 campaign, while beIN SPORTS produced 1,192 dynamic ad versions in just four weeks.

Bein Sports

Andreea Redis-Coste

Svp, Media Director