Case Study: Edith Cowan University achieves 800+ applications with Sizmek Dynamic Creative

Applications soar at Edith Cowan University thanks to the retargeting power of Dynamic Creative

Edith Cowan University (ECU) faced strong competition in the tertiary education sector and needed a high-impact mid-year campaign to better connect with prospective students and drive online applications. Working with its digital agency Longtail, ECU used Sizmek Dynamic Creative alongside Facebook Connect to attract attention and retarget visitors based on the courses they explored.

Sizmek implemented dynamic retargeting banners tailored to each student’s course interest, with easy mass versioning to create many ad variations quickly. The campaign delivered interaction and clickthrough rates 600% higher than standard banners, and in the first month ECU exceeded its application target with over 800 applications directly attributable to the campaign.

Edith Cowan University

Tiffany Johnston

Edith Cowan University