Case Study: National Church Residences’ Water’s Edge of Lake Wales achieves near-100% occupancy with Sixth City Marketing

National Church Residences grows occupancy to nearly 100% with Sixth City Marketing

Sixth City Marketing worked with National Church Residences to address the online marketing challenges facing its senior living community, Water’s Edge of Lake Wales. The community was struggling to reach new residents and fill its units through its digital channels.

Sixth City Marketing implemented a targeted solution using senior living SEO, PPC, and website optimization. This included reworking key web pages for conversions, creating SEO-optimized copy, and running targeted pay-per-click campaigns on Google and Facebook. The efforts resulted in the community reaching nearly 100% occupancy and requiring a waiting list. Measurably, overall website traffic increased by 138%, organic search traffic grew by 96%, and conversions rose by 295%.

National Church Residences