Case Study: Kent State College of Business Administration achieves 135% more online leads with Sixth City Marketing

Kent State College of Business Administration grows leads 135% with Sixth City Marketing

Sixth City Marketing was hired by Kent State College of Business Administration to market its graduate programs online. The challenge was intense competition for students in Ohio, especially from the growing number of online degree offerings from other universities.

The vendor implemented a customized higher education marketing strategy focused on SEO, PPC, and conversion rate optimization. Sixth City Marketing targeted relevant keywords, refined landing pages, and used aggressive content marketing. The results were significant, including a 135% increase in overall online leads from 2016 to 2017 and a 6.4x return on investment in 2017.

Kent State College of Business Administration