Case Study: Rally Health simplifies healthcare engagement at SXSW with SixSpeed

Rally Health reaches thousands at SXSW with SixSpeed

The customer Rally Health, an Optum company, faced the challenge of simplifying its complex digital healthcare platform to grow brand awareness. They tasked the vendor SixSpeed with creating an immersive educational experience for the SXSW festival to communicate how Rally helps consumers regain control of their healthcare.

SixSpeed created the Rally House at SXSW, bringing Rally's app experience to life through physical activations, panels, healthy giveaways, and an influencer partnership. This solution successfully left thousands of consumers with a positive impression of Rally, energizing them and empowering them to advocate for a simpler healthcare system.

Rally Health