Case Study: Polaris proves toughness and authenticity with SixSpeed

Polaris earns tens of millions of impressions and a 20% VCR lift with SixSpeed

Polaris, a global leader in powersports, tapped creative agency SixSpeed to develop a brand campaign for its Off Road division. The challenge was to plant a flag in the market and showcase Polaris's tenacity and unmatched dedication to quality and authenticity to its audience of off-road enthusiasts.

SixSpeed created the "Tough Doesn't Quit" campaign, which took audiences inside Polaris's secret testing facilities to highlight its relentless product testing. The solution included broadcast, CTV, and dynamic social executions. The campaign was highly successful, garnering tens of millions of impressions, a 20% increase in video completion rates, and a higher-than-average click-through rate. It also won a Gold ADDY award and served as an internal rallying cry for Polaris.

Polaris