Case Study: Polaris showcases RANGER versatility with SixSpeed

Polaris drives SixSpeed’s RANGER Collections to Polaris’s biggest Facebook views ever

Polaris approached SixSpeed with the challenge of marketing the extensive range of RANGER vehicle accessories in a way that was more than a simple product showcase. They needed to connect these options to real-world challenges and the people who use the vehicles to overcome them, making an authentic impact on their audience.

SixSpeed's solution was to partner with Polaris brand ambassadors to create the "RANGER Collections" campaign. They enabled ambassadors to customize their own machines and then filmed content focused on the ambassadors' stories, demonstrating how the accessories enhanced their work. This approach resulted in highly successful content, with one video achieving the most views Polaris had ever seen on their Facebook channel, significantly increasing reach and inspirationally reinforcing the RANGER brand ethos.

Polaris