Case Study: Polaris elevates Sportsman imagery with SixSpeed

Polaris creates hundreds of authentic ATV campaign assets in 3 days with SixSpeed

SixSpeed partnered with Polaris to address a challenge with their iconic Sportsman ATV. Polaris needed to elevate the imagery for this established product to give it a more aggressive look and forge a stronger connection with their core rider segments.

The solution from SixSpeed involved deep research into the rider communities to craft authentic stories. They cast real riders and captured extensive imagery over a multi-day shoot, collaborating closely with the Polaris team on-site. The result was a library of jaw-dropping and authentic photos that successfully elevated the brand. Polaris utilized these images in their digital and print advertising campaigns to launch the 2019 model year machines.

Polaris