Case Study: Minelab drives product demand and community engagement with SixSpeed's Goldfields of Fortune experience

Minelab drives $132K in sales with SixSpeed

Minelab, a manufacturer of metal detectors, sought to drive product adoption and energize its community of detectorists. The challenge was to create a one-of-a-kind brand experience that felt authentic to this passionate audience. The vendor, SixSpeed, was engaged to develop a solution.

SixSpeed created the Goldfields of Fortune, a large-scale treasure hunt event in the Nevada desert. They seeded over 200 vials of real gold across 140 acres for attendees to find using Minelab's Gold Monster 2000 detector. The solution resulted in 120% of the registration target being achieved, $132K in attributable sales, and 130 attendees, proving the high engagement of the audience.

Minelab