Case Study: Lake Louie Brewing Refreshes Its Brand and Packaging with SixSpeed

Lake Louie Brewing refreshes a 22-year-old brand with SixSpeed

Lake Louie Brewing, a 22-year-old beer brand owned by Wisconsin Brewing Company, faced the challenge of needing a refreshed brand identity to appeal to a younger audience and compete with larger beer brands in Wisconsin. They partnered with the vendor SixSpeed for a comprehensive brand strategy and visual identity redesign.

SixSpeed re-architected the company's brand structure, establishing Lake Louie Brewing as the consumer-facing brand. They developed a new brand strategy inspired by its founder's story and the local legend of a skinny-dipping pond, culminating in a new visual identity and packaging system that embodied a carefree, youthful spirit. The results included a cohesive new brand with purpose, positive press coverage, and the new identity being stocked on shelves throughout Wisconsin, including a branded stadium branch.

Lake Louie Brewing