Case Study: Jack Link’s thrills airshow fans with an immersive VR stunt pilot experience by SixSpeed

Jack Link's thrills Midwest airshow crowds with SixSpeed's 2-crew VR stunt plane experience

Jack Link's challenged SixSpeed to create a more immersive experience for airshow attendees, wanting to give them a taste of what it's like to fly in their stunt plane, the Screamin' Sasquatch. The goal was to deepen engagement with the brand's "Feeding Your Wildside" identity.

SixSpeed developed a custom VR experience from scratch that placed users directly into the cockpit for a full stunt sequence. They created a replica fuselage with VR headsets and spatial audio for a highly realistic 4D effect. The activation thrilled crowds across the Midwest, successfully connecting with attendees in a new way and positioning the Jack Link's brand as one of unlimited possibilities.

Jack Link's