Case Study: Dan-O’s Drives Retailer Buzz and Qualified Leads with SixSpeed’s Dive Bar Trade Show Experience

Dan-O’s draws 6,500 retailers at Expo West with SixSpeed

The customer Dan-O's, a rising seasoning brand, faced the challenge of standing out and generating sales leads at the Natural Foods Expo West trade show, which they found to be a boring environment. The vendor SixSpeed was engaged to create an engaging experience that would break through the noise of the conventional event.

SixSpeed implemented a solution by recreating the dive bar from Dan-O’s origin story on the trade show floor. This immersive experience featured custom shelving, product sampling, beer taps, karaoke, and a prize machine. The strategy successfully drew over 6,500 retailers through the space and resulted in 16 highly qualified sales leads for Dan-O's, significantly boosting their brand presence at the event.

Dan-O’s