Case Study: Caribou Coffee reaches a younger craft-drink audience with SixSpeed

Caribou Coffee boosts drink sales 27% with SixSpeed

Caribou Coffee, a major US coffee chain, faced the challenge of attracting a younger, craft-conscious audience for their new line of handcrafted drinks. They partnered with the vendor SixSpeed to reshape their brand perception and amplify their biggest product launch in a decade.

SixSpeed implemented a mobile sampling solution that placed Caribou at craft-focused weekend hotspots like breweries and distilleries. They created a custom, Instagrammable tasting bar to serve coffee flights, mirroring the craft experience. This authentic approach allowed SixSpeed to help Caribou sample over 3,600 drinks, reach over 1 million people, and spike sales for two of the new drinks by 27% after the first event.

Caribou Coffee