Case Study: Batteries Plus recharges its brand with SixSpeed

Batteries Plus boosts CTR 140% with SixSpeed

Batteries Plus, a specialty battery retailer, faced the challenge of differentiating its brand in a market where competitors were focusing on commodified, digital-first offerings. The company needed to articulate the unique value of its human expertise to stand apart. Vendor SixSpeed was engaged to develop a brand strategy and campaign to address this challenge.

SixSpeed positioned Batteries Plus as "The Experts In Charge" through a refreshed brand platform and "The Go-To Guys" campaign. This solution celebrated the brand's accessible, local expertise. The results were significant, including a 140% increase in click-through rate in the first week, a 5% lift in return on ad spend year-over-year, and massive uplifts in store visits from various channels, such as a 467% increase from digital out-of-home advertising.

Batteries Plus