Case Study: American Public Media Group boosts donations and audience growth with SixSpeed

American Public Media Group boosts donations 130% with SixSpeed

American Public Media Group (APMG) faced the challenge of shrinking federal funding and an increasingly crowded media landscape, making it difficult to strengthen their reach and grow their local audience. They partnered with the marketing agency SixSpeed to reposition their MPR News offerings as a trusted, authentic source.

SixSpeed developed the "Nourish Your Feed" campaign, which included OOH, CTV, and social media advertising, to present media as a source for expanding the mind. This foundational work allowed for a quick pivot to the "$1.60 Challenge" during unexpected funding cuts. The efforts by SixSpeed led to significant results, including a 130% increase in total donations, a 34% growth in new users, and dramatically higher click-through rates across media platforms.

American Public Media Group