Case Study: The Edinburgh Woollen Mill boosts online revenue with SixBySix

The Edinburgh Woollen Mill boosts online revenue 127% with SixBySix

The Edinburgh Woollen Mill Group, a UK-based fashion and homeware retailer, required a new agency to take over support and development for its ecommerce websites. Their challenge was to replace and optimize existing functionality while also delivering new features and integrations to drive online growth. They partnered with the vendor SixBySix to achieve this using the Magento platform.

SixBySix implemented a dedicated project and support team, delivering key integrations and optimizations including a special price scheduler, a PIM/DAM integration, and a fulfillment system upgrade. The results were significant, with SixBySix helping the client achieve a 127% uplift in online revenue following a platform migration, a 69% increase in revenue from frontend optimizations, and a 63-point increase in conversion rate.

The Edinburgh Woollen Mill