Case Study: Beam Suntory improves UX and Core Web Vitals with SixBySix

Beam Suntory improves Core Web Vitals and conversion with SixBySix

Beam Suntory, a global spirits leader, faced challenges with the user experience and frontend performance of its Laphroaig website. They engaged the vendor SixBySix to analyze the customer journey, identify areas for UX improvement, and optimize the site to meet Google’s Core Web Vitals metrics for a better experience across all devices.

SixBySix integrated with Beam Suntory's in-house team to conduct a comprehensive UX review and design refresh that aligned with brand guidelines. They also performed a frontend performance audit. The work done by SixBySix led to improved site performance, an enhanced customer experience, and increased conversion rates for the client.

Beam Suntory