SIX12
50 Case Studies
A SIX12 Case Study
SIX12 Creative worked with Sandy Beach Suites, a lakefront hotel in Osoyoos, BC, to address its challenge of driving off-season bookings during the spring and fall. The hotel struggled with low tourism during these periods, a problem further impacted by broader economic downturns.
SIX12 implemented highly targeted paid social campaigns, starting from scratch with A/B testing of ad creatives, audiences, and targeting strategies. This data-driven approach resulted in a game-changing 200% increase in bookings within just one week, more than paying for the campaign itself and generating a huge boost in revenue for the season.