Case Study: a national public health organization launches a high-stakes Gen Z campaign with Six Feet Up

National Public Health Organization launches on time with Six Feet Up and zero downtime

The customer, a national public health organization, faced the high-stakes challenge of launching a multi-million dollar mobile-first campaign for a Gen Z audience. Their legacy platform was fragmented and lacked key features like SMS onboarding and Single Sign-On, all while requiring a risky domain switch. They partnered with Six Feet Up to build a solution using Django and Wagtail to ensure a fast, secure, and immediately successful launch.

Six Feet Up implemented a responsive CMS redesign, engineered a secure cross-domain solution to preserve SSO logins, and integrated a real-time SMS registration flow. The campaign launched on time with zero disruption. Results included a surge in user registrations, intact enterprise logins despite the domain change, and no outages under peak load, all while meeting rigorous HIPAA compliance standards.