Case Study: Blue and Gold Fleet increases online conversions with Six Feet Up

Blue and Gold Fleet improves online conversions and cuts manual pricing updates with Six Feet Up

Blue and Gold Fleet, a transportation provider to popular Bay Area destinations like Alcatraz, was looking for a way to convert more website visitors into paying customers. Their challenge involved minimizing the inefficiencies of manually updating static content and retrieving pricing data. They engaged vendor Six Feet Up to address this.

Six Feet Up implemented a Plone-based content management system, an ad management system, and a mechanism to pull real-time pricing from the existing back-end. This solution made it easier for visitors to find information and book tickets, redirecting them to the existing eCommerce platform for checkout. The work by Six Feet Up minimized data input errors and helped Blue and Gold Fleet increase their online conversion rate.

Blue and Gold Fleet