Case Study: Premier Foods builds its Australian sales team with Six Degrees Executive

Premier Foods grows Australian team from 3 to 10 with Six Degrees Executive

Six Degrees Executive partnered with Premier Foods, one of the UK's largest food manufacturers, as it sought to establish a direct commercial operation in Australia. The challenge was to transition from a third-party distributor model by building a high-caliber sales team from scratch. Premier Foods needed leaders with strong FMCG expertise, particularly with major retailers like Coles and Woolworths, who could thrive in a startup-like environment with minimal initial infrastructure.

Six Degrees Executive implemented a targeted recruitment approach, leveraging its FMCG network to find candidates suited to the unique hybrid corporate-startup dynamic. The solution involved iterative hiring aligned with business growth, resulting in the successful placement of key roles from Country Manager to Marketing Manager. The partnership enabled Premier Foods to build a self-sufficient team of ten, establishing a strong foundation for long-term growth in the Australian market.

Premier Foods