Case Study: YAYA achieves aligned omnichannel growth with Sitoo

YAYA choose Sitoo to power international growth

YAYA, a Dutch lifestyle brand, needed to align its 32 concept stores across multiple international markets with a modern, mobile-first POS solution that was compliant in various countries. They required a system to connect their physical stores with ecommerce, streamline checkout, and gain a unified view of customer behavior to improve service. This led them to seek a partner and a solution from Sitoo.

Sitoo provided its modern, API-driven Unified Commerce Platform and POS system, which was easy to implement and integrate with YAYA's ecommerce and loyalty systems. The solution enabled YAYA to offer new omnichannel services, gain better customer insights, and empower its store associates. While specific metrics are not provided, the outcome positions YAYA for seamless international growth and an improved customer experience. The implementation also included integrated payments and loyalty solutions from Sitoo's partners, Adyen and Voyado.

YAYA

Patrick Draijer

Owner and Sales Director