Case Study: LAKRIDS BY BÜLOW scales omnichannel retail with Sitoo

The brand has chosen a tech setup dominated by MACH architecture

Lakrids by Bülow, a global luxury liquorice brand experiencing rapid ecommerce growth, needed to replace its on-premise, monolithic platform with a modern, API-driven architecture to support its ambitious scaling. The company selected the Sitoo POS system as part of its new best-of-breed, MACH-aligned technology stack to power its physical stores and improve the omnichannel experience.

The implementation of Sitoo’s cloud-native POS provided a seamless integration with the brand's existing payment and ecommerce platforms. This enabled superior customer experiences, such as scanning loyalty QR codes in-store to build a 360-degree customer view, and offering global home delivery from physical stores. The solution improved stock visibility and cross-channel fulfillment options, and the smooth roll-out to over 25 stores was praised for its user-friendly interface, supporting the brand's continued global expansion.

Lakrids by Bülow

Michael Ewald Hansen

Ecommerce Director