Case Study: Gina Tricot transforms omnichannel customer experience with Sitoo

Tech savvy fashion chain with 150 stores in Europe, delivering exciting shopping experiences

Gina Tricot, a Swedish fashion retailer with 175 stores across five countries, needed a more modern POS and commerce technology stack to keep up with evolving customer expectations. After years of discussing a replacement system, the company looked for a solution that could reduce costs, support unified data, and help deliver the right offer at the right time across channels. Sitoo was chosen as the vendor to help power this shift with its cloud-native POS and unified commerce platform.

With Sitoo, Gina Tricot implemented a modern, mobile-first retail platform that integrates well with other systems and supports omni-channel capabilities. The result has been a major improvement in customer experience, stronger in-store mobility for staff, and better support for personalized campaigns and cross-channel service. Gina Tricot described Sitoo as a “game changer” and a strong partner in building future-ready retail operations.

Gina Tricot

Michael Jarestad

Chief Digital Officer